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第一篇：
Inbusiness, there's a speed difference: It's the difference between how importanta firm's leaders say speed is to their competitive(竞争的) strategy(策略) and howfast the company actually moves.The difference is important regardless ofindustry and company size. Companies fearful of losing their competitiveadvantage spend much time and money looking for ways to pick up the speed.
Inour study of 343 businesses, the companies that chose to go, go, go to try togain_an_edge ended up with lower sales and operating incomes than those thatpaused at key moments to make sure they were on the right track.What's more, thefirms that “slowed down to speed up” improved their top and bottom lines,averaging 40% higher sales and 52% higher operating incomes over a three-yearperiod.
Howdid they disobey the laws of business physics, taking more time than competitorsyet performing better? They thought differently about what “slower” and “faster”mean.Firms sometimes fail to understand the difference between operational speed(moving quickly) and strategic speed (reducing the time it takes to delivervalue).Simply increasing the speed of production, for example, may be one way totry to reduce the speed difference.But that often leads to reduced value overtime, in the form of lower-quality products and services.
Inour study, higher-performing companies with strategic speed always made changeswhen necessary. They became more open to ideas and discussion.They encouragednew ways of thinking.And they allowed time to look back and learn.By contrast(相比而言), performance suffered at firms that moved fast all the time, paid toomuch attention to improving efficiency, stuck to tested methods, didn't developteam spirit among their employees, and had little time thinking aboutchanges.
Strategicspeed serves as a kind of leadership.Teams that regularly take time to getthings right, rather than plough ahead full bore, are more successful in meetingtheir business goals.That kind of strategy must come from the top.
1.Whatdoes the underlined part “gain an edge” in Paragraph 2 mean?
A.Increasethe speed.
B.Getan advantage.
C.Reachthe limit.
D.Seta goal.
2.Theunderlined part “the laws of business physics” in Paragraph 3 means________.
A.spendingmore time and performing worse
B.spendingmore time and performing better
C.spendingless time and performing worse
D.spendingless time and performing better
3.Whatcan we learn from the text?
A.Howfast a firm moves depends on how big it is.
B.Howcompetitive a firm is depends on what it produces.
C.Firmsguided by strategic speed take time to make necessary changes.
D.Firmsguided by operational speed take time to develop necessary team spirit.
4.Whichcould be the best title for the text?
A.Improvequality? Serve better.
B.Delivervalue? Plough ahead.
C.Reducetime? Move faster.
D.Needspeed? Slow down.
第二篇：
Manypeople believe Henry Ford invented the automobile (汽车). But Henry Ford did notstart to build his first car until 1896. That was eleven years after two Germansdeveloped the world's first automobile. Many people believe Henry Ford inventedthe production line that moved a car's parts to the worker, instead of makingthe worker move to the parts. That is not true, either. Many factory owners usedmethods of this kind before Ford. What Henry Ford did was to use other people'sideas and make them better. And he made the whole factory a moving productionline.
Inthe early days of the automobile, almost every car maker raced his cars. It wasthe best way of gaining public notice. Henry Ford decided to build a racing car.Ford's most famous race was his first one. It was also the last race in which hedrove the car himself.
Therace was in 1901, at a field near Detroit. All of the most famous cars hadentered, but only two were left: the Winton and Ford's. The Winton was famousfor its speed. Most people thought the race was over before it began.
TheWinton took an early lead. But halfway through the race, it began to lose power.Ford started to gain. And near the end of the race, he took the lead. Ford wonthe race and defeated the Winton. His name appeared in newspapers and he becamewell-known all over the United States.Within weeks of the race, Henry Fordformed a new automobile company. In 1903, a doctor in Detroit bought the firstcar from the company. That_sale was the beginning of Henry Ford's dream.Fordsaid: “I will build a motor car for the great mass of people. It will be largeenough for the family, but small enough for one person to operate and care for.It will be built of the best materials. It will be built by the best men to beemployed. And it will be built with the simplest plans that modern engineeringcan produce. It will be so low in price that no man making good money will beunable to own one.”
TheModel T was a car of that kind. It only cost $850. It was a simple machine thatdrivers could depend on. Doctors bought the Model T. So did farmers. Evencriminals. They considered it the fastest and surest form of transportation.Americans loved the Model T. They wrote stories and songs about it. Thousands ofModel T's were built in the first few years.
1.Whatdo we know about Henry Ford from Paragraph 1 ?
A.He made good use of ideas from others.
B.He produced the first car in the world.
C.He knew how to improve auto parts.
D.He invented the production line.
2.Whydid Henry Ford take part in the 1901 car race?
A.To show off his driving skills.
B.To draw public attention.
C.To learn about new technology.
D.To raise money for his new company.
3.“Thatsale” in Paragraph 4 refers to ________.
A.the selling of Ford cars at reduced prices
B.the sale of Model T to the mass of people
C.the selling of a car to a Detroit doctor
D.the sales target for the Ford Company
4.Whatwas Henry Ford's dream according to the text?
A.Producing cars for average customers.
B.Building racing cars of simple design.
C.Designing more car models.
D.Starting more companies.
第一篇：
1.B 词义猜测题。许多公司都想选择提速来获取优势，而不是达到极限或设定目标，故getan advantage正确。
2.D 细节理解题。由文中第三段第一句和第二句的含义：他们怎样违反商业物理规则，比做得更好的竞争对手花了更多的时间?他们不同地看待更慢和更快的意思。可知商业物理规则应是用更少的时间做得更好。故选D项。
3.C 推理判断题。文章主要讲述了strategicspeed的重要性，且在文中第四段第一句也说明了这一点：运用策略速度的公司往往在必要时作出改变。故选C项。
4.D 主旨大意题。文章围绕speed展开，且区分了operational speed 与 strategic speed，强调了后者的重要性，故D项正确。
第二篇：
1.A 细节理解题。根据第一段的“WhatHenry Ford did was to use other people's ideas and make thembetter”.可知，A项符合题意。
2.B 细节理解题。根据第二段的“Inthe early days of the automobile, almost every car maker raced his cars. It wasthe best way of gaining public notice. Henry Ford decided to build a racing car.Ford's most famous race was his first one.”可知，B项符合题意。
3.C 词义猜测题。由第四段画线单词前的一句“In1903, a doctor in Detroit bought the first car from thecompany.”以及画线单词所在的一句可知，C项符合题意。
4.A 推理判断题。根据第四段的That sale was the beginning of Henry Ford's dream. Ford said：“ I will build amotor car for the great mass of people... making good money will be unable toown one.”可知，A项符合题意。
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